Sri Hartini and Dien Mardhiyah and Sukaris (2020) A conceptual framework for relationship between symbolic risk consumption with electronic word of Mouth. OPCION, 26 (26s). pp. 1282-1295. ISSN 1012-1587, e-ISSN: 2477-9385
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Abstract
The study aims to investigate a conceptual framework for the relationship between symbolic risk consumption with Electronic Word of Mouth (EWOM) to experience sharing via comparative qualitative research methods. As a result, epistemic value is created when a product arouses curiosity, gives new things and or satisfies the desire of knowledge. In conclusion, businesses can implement the findings of this study to improve destination management which prioritizes the value that tourists will get when visiting a destination.
| Item Type: | Article | ||||||||
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| Uncontrolled Keywords: | Symbolic, Experience, Value, Risk consumption. | ||||||||
| Subjects: | H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||||
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| Depositing User: | Tn Sugeng Riyanto | ||||||||
| Date Deposited: | 21 Apr 2021 13:14 | ||||||||
| Last Modified: | 21 Apr 2021 13:14 | ||||||||
| URI: | http://repository.unair.ac.id/id/eprint/105829 | ||||||||
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