DIAN SUKMA WIJAYANTI, 041614153011 and Sri Hartini (2019) Pengaruh Theory Of Planned Behavior Terhadap Green Purchase Intention Konsumen Pria Pada Produk Green Skin Care. Jurnal Arthavidya, 21 (1). pp. 47-57. ISSN 2579-6070, eISSN : 2579-6070;
![[img]](https://repository.unair.ac.id/style/images/fileicons/text.png) |
Text (Artikel)
Sri Hartini_Karil 26_Pengaruh Theory of.pdf Download (145kB) |
|
Text (Peer Review)
Sri Hartini_Peer Review 026.pdf Download (1MB) |
Abstract
The Theory Of Planned Behavior (TPB) holds that a person's behavioral intention depends on three factors, namely attitudes, subjective norms, and perceived behavioral control. This study wants to try to find out the effect of theory of planned behavior to green purchase intention by using a sample of 200 male respondents using skin care users who have never used green skin care before. This study uses the Structural Equation Model (SEM) using Amos software. The results of the study concluded that attitude toward behavior, subjective norm and perceived behavioral control has a significant impact to Green purchase intention.
| Item Type: | Article | ||||||
|---|---|---|---|---|---|---|---|
| Uncontrolled Keywords: | green skin care, environmental concern, environmental knowledge | ||||||
| Subjects: | H Social Sciences H Social Sciences > HD Industries. Land use. Labor > HD5701-6000.9 Labor market. Labor supply. Labor demand H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
| Creators: |
|
||||||
| Depositing User: | Tn Sugeng Riyanto | ||||||
| Date Deposited: | 21 Apr 2021 13:09 | ||||||
| Last Modified: | 21 Apr 2021 13:09 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/105868 | ||||||
| Sosial Share: | |||||||
Actions (login required)
 |
View Item |