Novi Sekar Sari (2021) Pengaruh Experiential Value On Halal Fashion, Authentic Happiness, Experiential Satisfaction Terhadap Luxury Fashion Behavioral Intention. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Penelitian ini bertujuan untuk mengidentifikasi dan mengkaji pengaruh experiential value on halal fashion, authentic happiness, experiential satisfaction dan luxury fashion behavioral intention pada Laksmi Muslimah.Pendekatan dalam penelitian ini adalah kuantitatif.Penentuan sampel menggunakan purposive sampling dengan sampel yang pernah menyewa dan atau membeli busana pernikahan Laksmi Muslimah dalam kurun waktu 5 tahun terakhir dengan jumlah sampel 200.Teknik analisis data menggunakan SEM dengan software AMOS 22.Hasil penelitian menunjukkan bahwa experiential value on halal fashion berpengaruh terhadap authentic happiness, experiential satisfaction dan luxury fashion behavioral intention, authentic happiness berpengaruh terhadap luxury fashion behavioral intention dan experiential satisfaction, serta experiential satisfaction berpengaruh terhadap luxury fashion behavioral intention.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 FEB.EI.77-21 Sek p | ||||||
| Uncontrolled Keywords: | Experiential Value, Authentic Happiness, Experiential Satisfaction, Luxury Fashion Behavioral Intention | ||||||
| Subjects: | H Social Sciences > HC Economic History and Conditions > HC10-1085 Economic history and conditions K Law > K Law (General) > K1-7720 Law in general. Comparative and uniform law. Jurisprudence > K(520)-5582 Comparative law. International uniform law > K3820-3836 Economic constitution, policy, planning, and development |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah | ||||||
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| Depositing User: | shiefti dyah alyusi | ||||||
| Date Deposited: | 06 Jul 2021 01:43 | ||||||
| Last Modified: | 06 Jul 2021 01:43 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/108457 | ||||||
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