Patricia Debyanti Sugiarto (2021) Pengaruh Altruism, Reciprocity, Community Identification, Sense Of Community, Social Capital Terhadap Online Helping Behavior Pada Komunitas Acne Fighter Indonesia. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Penelitian ini menguji pengaruh altruism, reciprocity, community identification, sense of community, dan social capital terhadap online helping behavior pada anggota komunitas Acne Fighter Indonesia. Responden penelitian ini terdiri dari anggota komunitas Acne Fighter Indonesia yang pernah melakukan aktivitas tanya jawab di forum diskusi setidaknya minimal 1 kali terhitung sejak mereka bergabung. Penelitian ini menggunakan pendekatan kuantitatif yang menguji beberapa hipotesis menggunakan analisis SEM (Structural Equation Modeling) dan software SmartPLS 3.0. Data primer penelitian diperoleh melalui kuesioner yang disebar secara online melalui grup komunitas Acne Fighter Indonesia di WhatsApp, dengan meraih jumlah responden sebanyak 255 orang. Variabel terukur altruism (5 indikator), reciprocoty (6 indikator) dan community identification (5 indikator), sense of community (6 indikator), social capital (5 indikator), dan online helping behavior (5 indikator), masing-masing diukur dengan skala Likert 5 poin. Hasil penelitian ini mengindikasikan bahwa altruism, reciprocity, community identification, sense of community, dan social capital memiliki pengaruh yang signifikan terhadap online helping behavior, tetapi tidak terdapat pengaruh community identification terhadap social capital.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 B.133-21 Sug p | ||||||
| Uncontrolled Keywords: | Altruism, Reciprocity, Community Identification, Sense Of Community, Social Capital, Online Helping Behavior, SEM. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD3611-4730.9 Industrial policy. The state and industrial organization Including licensing of occupations and professions, subsidies, inspection, government ownership, municipal services H Social Sciences > HD Industries. Land use. Labor > HD62.2-62.8 Management of special enterprises |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | prasetyo adi nugroho | ||||||
| Date Deposited: | 19 Jul 2021 07:13 | ||||||
| Last Modified: | 19 Jul 2021 07:13 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/108808 | ||||||
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