Gender Performativity Of Male Beauty Influencer In Cosmetic Endorsement: A Semiotics Study On Manuel Guetirrez In @Mannymua733 Instagram Account

Madya Sri Agustina, - (2021) Gender Performativity Of Male Beauty Influencer In Cosmetic Endorsement: A Semiotics Study On Manuel Guetirrez In @Mannymua733 Instagram Account. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Official URL: http://lib.unair.ac.id

Abstract

This study examines how a male beauty influencer performs his gender through his Instagram account when promoting some makeup products. Manuel Guetirrez or known as @mannymua733 in Instagram, is a male beauty in fluencer who actively uses Instagram to promote beauty products. To achieve this goal, the researcher uses qualitative research method and semiotics approach. The data were collected from @mannymua733 Instagram account in 2017-2020. Furthermore, the data were analyzed using Semiotics Theory by Roland Barthes. Then, the findings were interpreted with Gender Performativity Theory by Judith Butler. The results of the study shows that Manny MUA is negotiating his gender performativity while promoting the makeup products based on the existence of both masculine-feminine expressions in his appearance. In short, makeup endorsement is not dominated with womanish under beauty standard anymore, but started to be colored with male beauty one without losing masculinity look since make up industry has been transformed into the genderless field.

Item Type: Thesis (Skripsi)
Additional Information: KKB KK-2 FS BE 33 / 21 Agu g
Uncontrolled Keywords: Beauty Boy, Gender Performativity, Male Beauty Influencer, Semiotics
Subjects: P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General)
P Language and Literature > P Philology. Linguistics > P134 Contrastive linguistics
Divisions: 12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:
CreatorsNIM
Madya Sri Agustina, -NIM121611233148
Contributors:
ContributionNameNIDN / NIDK
ContributorNurul Fitri Hapsari, -NIDN0014078307
Depositing User: Dewi Puspita
Date Deposited: 22 Oct 2021 05:03
Last Modified: 22 Oct 2021 05:03
URI: http://repository.unair.ac.id/id/eprint/111532
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