Nur Adila Wulandari, - and Ririn Tri Ratnasari, - (2020) Pengaruh Norma Subjektif Terhadap Niat Beli Konsumen Non-Muslim Pada Produk Makanan Halal Di Surabaya. Jurnal Ekonomi Syariah Teori dan Terapan, 7 (4). pp. 687-695. ISSN 2407-1935, eISSN : 2502-1508
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Abstract
This study aims to determine the effect of subjective norms on the buying intentions of non-Muslim consumers on halal food products in Surabaya. This study uses a quantitative approach. Data collection techniques are by distributing online questionnaires to 75 respondents who are non-Muslim domiciled in Surabaya and are at least 17 years old. The analysis technique used is Regression. The sampling method is conducted using a purposive sampling technique. The results of this study indicate that subjective norms have a significant positive relationship with purchase intention.
| Item Type: | Article | ||||||
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| Uncontrolled Keywords: | Halal Food, Subjective Norms, Behavioral Control, Purchase Intention | ||||||
| Subjects: | H Social Sciences H Social Sciences > HG Finance |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Ekonomi Syariah | ||||||
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| Depositing User: | Tn Sugeng Riyanto | ||||||
| Date Deposited: | 22 Feb 2022 01:34 | ||||||
| Last Modified: | 22 Feb 2022 01:34 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/113687 | ||||||
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