Masmira Kurniawati, - (2019) Anticipated Regret in the Purchase of Secondhand and Counterfeit Product. Jurnal Dinamika Manajemen, 10 (2). pp. 197-204. ISSN 2086-0668, eISSN: 2337-5434

	Text (Artikel) Masmira_Artikel301_Anticipated Regret.pdf Download (427kB)
	Text (Peer Review) Masmira_Peer Review301.pdf Download (1MB)
	Text (Similarity Test) Masmira_Similarity301_Anticipated Regret.pdf Download (2MB)
	Text (Bukti Korespondensi) MasmiraK_BuktiKorespondensi301_New.pdf Download (2MB)
	Text (Bukti Korespondensi 2) MasmiraK_BuktiKorespondensi301_New.pdf Download (1MB)

Abstract

The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.

Item Type:	Article
Uncontrolled Keywords:	Anticipated Regret; Perceived Risk; Secondhand Product; Counterfeit Product.
Subjects:	H Social Sciences H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Masmira Kurniawati, - NIDN0025037507
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	01 Mar 2022 01:06
Last Modified:	31 May 2023 08:35
URI:	http://repository.unair.ac.id/id/eprint/113847
Sosial Share:

Actions (login required)

View Item