Masmira Kurniawati, - (2016) Effect of Autotelic and Haptic Clues on Product Evaluation. In: 2016 International Conference of Organizational Innovation (ICOI 2016), 26-28 Juli 2016, Beijing, China.

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Abstract

As a part of buying decision process, consumers usually touch the product of interest to get more information. Consumers touch the product as part of their habit as well without intending to buy the product, but still make evaluation from the touch. Peck dan Childers (2003a) stated that every individual has different purpose of touching product (different haptic orientation), which are instrumental and autotelic. The perception created as the result of input processing by various subsystem inside an individual, including muscles, tendons, and joints is called haptic perception (Krishna dan Morrin, 2008).The packaging, product material, or any other product’s physical structure that are touched by consumers called haptic clues. This paper investigates the effect of individual’s autotelic level and haptic clues on consumers’ evaluation of the product. This research uses120 students as participants. Based on analysis result, managerial implications will then be delivered.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	autotelic, haptic clues, product evaluation
Subjects:	H Social Sciences H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	04. Fakultas Ekonomi dan Bisnis > Manajemen
Creators:	Creators NIM Masmira Kurniawati, - NIDN0025037507
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	01 Mar 2022 04:31
Last Modified:	27 Jul 2022 05:22
URI:	http://repository.unair.ac.id/id/eprint/113861
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