Ach. Fanani (1999) The Use Of Directive Sentences In Press Advertising (A Semantic Study). Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Official URL: http://www.lib.unair.ac.id
Abstract
The use of directive sentences in press advertisements is very important. Since the readers are generally lazy and preoccupied: They need a course of action spelled out for them. The central concern of this study will be to investigate how the advertiser uses directive sentences in getting the readers to take action. The types of directives (syntactic and semantic point of view) and the methods of using them will be described in this study. And for this purpose the qualitativedescriptive method is used.
Item Type: | Thesis (Skripsi) | ||||||
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Uncontrolled Keywords: | Directive sentences, advertising | ||||||
Subjects: | P Language and Literature P Language and Literature > PR English literature P Language and Literature > PR English literature > PR83 English literature |
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Divisions: | 12. Fakultas Ilmu Budaya > Sastra Inggris | ||||||
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Depositing User: | Mrs Nadia Tsaurah | ||||||
Date Deposited: | 30 Sep 2022 03:06 | ||||||
Last Modified: | 30 Sep 2022 03:06 | ||||||
URI: | http://repository.unair.ac.id/id/eprint/118009 | ||||||
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