Wasiaturrahma, Dr and Eko Supeno, Drs and ALLEN PRANATA PUTRA, 071614353004 (2022) Critical Evaluation Of Digital Economy Transformation As Disruption In Indonesia. Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022. ISSN ISBN 978-1-63190-364-9, ISSN 2593-7650

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Abstract

The 21st century hints at an acceleration of the economy in all sectors, this is a definite implication of the technological changes that have occurred. The transformation of the digital economy took control of the economy at the beginning of its emergence. New Entrant entered the market mechanism and jointly addressed the main problem of consumers to do things. This research method uses Critical Discourse Analysis (CDA) which critically analyzes the transformation of the digital economy through semiotic critical analysis. Nokia, Yellow Pages, and Kodak companies are passive incumbents who put the convenience of their products first, assuming they are market winners and won't get bogged down easily. This article suggests that public policymakers are more open to change as recommended by Christensen, namely that disruptions that have high innovation will always have an impact and win over the structure of market mechanisms.

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