Sayyida and Sri Hartini and Sri Gunawan and Syarief Nur Husin (2021) The Impact of the Covid-19 Pandemic on Retail Consumer Behavior. APTISI Transactions on Management (ATM), 5 (1). ISSN pISSN : 2622-6812, eISSN : 2622-6804

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Abstract

The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector. Consumers tend to use online channels to reduce face-to-face contact with marketers or other consumers. On the other hand, the consumer's need to see, touch and feel a product directly is only available in physical stores. This study aims to analyze the impact of the COVID-19 pandemic on retail consumer behavior. This study uses quantitative methods with secondary data sources obtained from several countries including the United States, England, Germany, France, Canada and Latin America. The results show that the shopping trends during the COVID-19 pandemic are webrooming and pure online shopping. Retail sales data in these countries shows that retail sales in physical stores exceed 70% of total retail sales and retail e-commerce sales are less than 30% of total retail sales. This research is expected to be useful for marketers in improving retail marketing strategies during the COVID-19 pandemic

Item Type:	Article
Subjects:	H Social Sciences H Social Sciences > HC Economic History and Conditions > HC79 Special topics-Including air pollution, automation,consumer demand, famines, flow of funds,etc.
Divisions:	04. Fakultas Ekonomi dan Bisnis > Doktoral Ilmu Manajemen 04. Fakultas Ekonomi dan Bisnis > Magister Manajemen
Creators:	Creators NIM Sayyida UNSPECIFIED Sri Hartini UNSPECIFIED Sri Gunawan UNSPECIFIED Syarief Nur Husin UNSPECIFIED
Depositing User:	Tn Sugeng Riyanto
Date Deposited:	23 Apr 2023 13:54
Last Modified:	23 Apr 2023 13:54
URI:	http://repository.unair.ac.id/id/eprint/124434
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