SUI LAN LUCIANA W. (1994) THE ELEMENTS AND PATTERNS OF CLASSIFIED ADVERTISING : A DISCOURSE ANALYSIS APPROACH. Skripsi thesis, UNIVERSITAS AIRLANGGA.

	Text (JUDUL HALAMAN) 1_ JUDUL HALAMAN.pdf Download (662kB)
	Text (DAFTAR ISI) 2_ DAFTAR ISI.pdf Download (631kB)
	Text (ABSTRAK) 3_ ABSTRAK.pdf Download (695kB)
	Text (BAB I) 4_ BAB I PENDAHULUAN.pdf Download (977kB)
	Text (BAB II) 5_ BAB II TINJAUAN PUSTAKA.pdf Download (1MB)
	Text (BAB III) 6_ BAB III .pdf Download (1MB)
	Text (BAB IV) 7_ BAB IV HASIL DAN ANALISA.pdf Download (1MB)
	Text (BAB V) 8_ BAB V KESIMPULAN.pdf Download (746kB)
	Text (DAFTAR PUSTAKA) 9_ DAFTAR PUSTAKA.pdf Download (695kB)
	Text (LAMPIRAN) 10_ LAMPIRAN.pdf Download (1MB)

Abstract

This study is aimed at finding out the elements (as well as their status), the pattern of such elements in advertisements. Such aim is broken down into three main problems of study:(1) What are the elements of classified advertisements? (2) do the elements have the same status? (3) in what patterns do the the elements occur in such advertisements? The approach used in solving these problems is discourse approach as proposed by Brown and Yule, which is synthesized from many sources (e.g. from Minsky). Such an approach is suitable for analysing the data in this thesis because it offers not only theories concerning elements of discourse but also concepts for understanding and analysing such elements as well: through the concepts of frame, presupposition, sequences, and so on (see Chapter II).

Actions (login required)

View Item