FIRASSATY ROSALIA (1997) THE RESPONSE OF SURABAYA SOCIETY TOWARD THE LANGUAGE USED IN RADIO ADVERTISEMENT OF CONVENIENCE PRODUCTS. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Nowadays, there are many two-version advertisements in the radio. Two-version advertis~ment is the advertisement of a product which is created in two different version and each version uses different language. For examples are the Pepsodent toothpaste advertisement and Clear shampoo advertisement. Pepsodent toothpaste advertisement is created in two version. One uses Indonesian language and one Javanese. So does Clear shampoo advertisement. The producer, of course, has their reason in making two advertisements and in broadcasting them in the same radio and in the same period. Their purpose is to introduce their product and persuade all people to buy the product. They want to cover the upper and lower class people.

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