WAHYU EGA PRATAMA (2013) FEMALE AIRLANGGA UNIVERSITY STUDENTS' PERCEPTION TOWARD CONTACT LENS ON KARTINI'S ADVERTISEMENT. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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	Text (BAB I) 4_ BAB I PENDAHULUAN.pdf Download (895kB)
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Abstract

In this study, the writer explores the relationship between female university students and their perception about beauty toward contact lens on Kartini 's advertisement. The writer chooses this topic to analyze because the phenomenon of eyes color using contact lens is deeply rising, especially in young female generation. Therefore, it seems to show the meaning of how the western construction affect the beauty standard in the world especially in Indonesia. It raises questions how do the female university students divide contact lens to construct their beauty? How are colored contact tense signified by female university students? How is the use of contact lens in Kartini 's advertisement perceived by female university students?

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