Annisa Nusaimah (2022) Language Style Used In Photo Feeds Content Of Juicy Joy Instagram Advertisement. Tugas Akhir D3 thesis, Universitas Airlangga.

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Abstract

The language style used in communication is critical to the proper functioning of communication purposes. Due to the benefits of technology, business owners are interested in advertisement their products on social media. This final report aims to classify the language style and figurative language in the photo feed content of Juicy Joy's Instagram. This final report is focused on William Wels’s Theory which discusses language style. The writer observes the data from documentation as the instrument to find out more comprehensive results. The hard sell style is mostly used, and its appearance is about five times, followed by the soft sell style and the straightforward style. Furthermore, alliteration and hyperbole are found in the other ten figurative languages. The writer concludes that the use of language style and figurative language must be in accordance with the objective of the brands.

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