EKO WINARYO, - (2022) "PRINCIPLES AND STRATEGIES OF WEBSITE CONTENT WRITING IN PT. RAYA KARYA TRANSPORT". Tugas Akhir D3 thesis, Universitas Airlangga.

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Abstract

As technology-driven businesses are rapidly becoming more global, every business needs to keep up to date with regards to international open markets around the world. To answer this challenge, there are many options that can be chosen so that the business can be associated with other businesses, such as a professional correspondence business. For writing business content, in this case the company's business website, the important thing is that the writer must convey company information clearly. in writing content writing using principles and strategies Meanwhile, there are several main principles found, namely the Principle of using formatting techniques such as lists and subheads, emphasizing the main points using boldface, subheads, and lists, principles of using simple sentences. also some strategies used for website content writing such as; display content clearly on page, organize content and simplify navigation, evaluate and revise your site. With the help of these principles and strategies, writers will have a better understanding of content writing and a better understanding of Business Correspondence. Although the writer sometimes confuses the similarities between theories, it may lead to confusion in determining which theory is the right one to apply at some point.

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