Surya, Reggie and Kumalawati, Dian Aruni and Tedjakusuma, Felicia and Subali, Dionysius and Santini, Antonello and Nurkolis, Fahrul (2026) Profiling of Consumer Perception and Acceptance of Indigenous Jamu Beverages. Beverages, 12 (4).

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Abstract

Jamu is a traditional Indonesian herbal beverage widely consumed for its perceived health benefits; however, its broader acceptance is often constrained by intense sensory characteristics. This study investigated the sensory characteristics and consumer acceptance of five commonly consumed jamu beverages (wedang jahe, beras kencur, kunyit asam, temulawak, and pahitan) using an integrated sensory and consumer research approach. Commercial powdered jamu products were evaluated by 120 consumers familiar with jamu. Significant differences in consumer acceptance were observed among formulations (p < 0.05), with beras kencur and wedang jahe showing the highest liking, kunyit asam moderate acceptance, and temulawak and pahitan the lowest. Sensory characterization revealed a clear perceptual continuum across jamu beverages, ranging from sweet, refreshing, and spicy profiles to strongly bitter, herbal, and medicinal characteristics. Analysis of sensory intensity perception indicated that excessive bitterness and herbal intensity, as well as insufficient sweetness, were the primary contributors to reduced consumer liking. Furthermore, consumer responses to jamu were heterogeneous, with distinct acceptance patterns observed across different consumer groups. By linking sensory perception with consumer preference, this study provides scientifically grounded insights to support the development, reformulation, and targeted positioning of jamu beverages as modern functional drinks while preserving their traditional identity. © 2026 by the authors.

Item Type:	Article
Additional Information:	Cited by: 0; All Open Access; Gold Open Access; Green Open Access
Uncontrolled Keywords:	consumer acceptance; jamu; sensory evaluation; traditional beverage
Subjects:	R Medicine > RS Pharmacy and materia medica > RS1-441 Pharmacy and materia medica
Divisions:	Artikel Ilmiah > SCOPUS INDEXED JOURNAL
Creators:	Creators NIM Surya, Reggie UNSPECIFIED Kumalawati, Dian Aruni UNSPECIFIED Tedjakusuma, Felicia UNSPECIFIED Subali, Dionysius UNSPECIFIED Santini, Antonello UNSPECIFIED Nurkolis, Fahrul UNSPECIFIED
Depositing User:	Dewi Puspita
Date Deposited:	20 Jul 2026 08:07
Last Modified:	20 Jul 2026 08:07
URI:	http://repository.unair.ac.id/id/eprint/143025
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