Farchan Ismail, 120912095 (2013) THE STUDY OF ILLOCUTIONARY ACT: JOKOWI’S CAMPAIGN SPEECH ON “MEWUJUDKAN JAKARTA BARU”. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Campaign speech is the important step to attract voters’ mind in the political election. The candidates choose the proper diction to make the voters believe about their future programs. This study attempts to analyze one of Jokowi’s political campaign speeches for Jakarta gubernatorial election entitled ‘Mewujudkan Jakarta Baru’. The objective of this study is to reveal what Jokowi’s intention and act performed in his campaign speech. This study helps politicians learn and investigate about the political strategy in campaigning, and for public, it might help in monitoring Jokowi’s programs in the campaign and its realization. This study applies qualitative research method approach. The writer uses YouTube as media to collect the data. In analyzing the data, the writer uses Speech Act Theory, especially Illocutionary Act that proposed by Searle (1976). From the analysis, it was found that Jokowi used all five illocutionary acts and among those illocutionary acts, Jokowi mostly use representatives act with occurrences 67.1% in his campaign speech. Since the representatives act deals with the speaker’s belief, Jokowi believes there must be some improvements for Jakarta by using representatives act in his campaign speech. The occurrences of another illocutionary acts are directives 14.5%, commissives 10.7%, and declarations and expressives 3.8%.

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