Inggit Fatmawati, 120912110 (2013) THE PORTRAYAL OF WOMEN’S POSES ON FASHION PHOTOGRAPHY OF FOTOGRAFER.NET’S GALLERY: ROLAND BARTHES’ CAMERA LUCIDA ANALYSIS. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Fashion through photography is usually related to fashion magazine or promotion of fashion line. Fashion from the pure photography’s point of view is usually discussed by the photographers as hobbyists. Fotografer.Net is a popular photographers’ community portal in Indonesia and South East Asia. It has the capability to be a reference among photographers. The paper attempts to find out the portrayal of women’s pose in fashion category of Fotografer.Net and how women displayed. Fashion is actually unisex, but female is likely being the subject of this interest, more than male. The main focus of the fashion photography is supposed to be at the clothing style, but it is finally shifted in to the exposing of women’s body. The photograph also reflects seductive representation towards audience. The analysis is based on Roland Barthes’ Camera Lucida as the tool-kit for photographic images analysis and Erving Goffman’s Gender and Advertisement used to reveal the meaning of women’s pose.The poses of women in three selected photographs of Fotografer.Net’s fashion category represent about how women become objectified and sometimes unidentified subject. The poses are also supported by the clothing style and settings to construct the idea of women become objectified and represent the ideal beauty in fashion photography. However, the emergence trends that varied in Indonesian fashion scene still maintain this kind of fashion photography from the hobbyists’ point of view.

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