TRUELY PURNAMA SARI, 120310583 (2007) A SEMIOTIC ANALYSIS OF POSTERS OF INDONESIAN ROMANTIC DRAMA MOVIES. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Movie poster is not simply a campaign medium for distributing a movie. It can also be a collectible item for movie-lovers and sometimes may arouse controversies. As it is believed that there should be "something" behind the images, background colors and taglines that the poster uses, this thesis attempts to analyze the messages exist in posters of Indonesian romantic drama movies released in 2006. The theory of semiotics proposed by Barthes is used throughout this study. According to him, there are three types of message: linguistic message, non coded-iconic message and coded-iconic message. From the analysis done on the posters, it is found that each of them has the three messages. In general, the linguistic messages they have are: the names of the sponsors, the title of the movie, the names of leading and supporting actors, tag line of the movie and the names of behind the scenes' people, including their post. The non coded-iconic messages comprise the images that the viewers see in the movie posters (mostly are the central characters and their environment), while the coded-iconic messages comprise the understanding behind the images they see which may indicate the outline story of the movie and the central characters of it.

Item Type:	Thesis (Skripsi)
Additional Information:	KKB KK-2 FS BE 26/07 Sar s
Uncontrolled Keywords:	SEMIOTICS AND LITERATURE; DRAMA
Subjects:	P Language and Literature > PN Literature (General) > PN1600-3307 Drama
Divisions:	12. Fakultas Ilmu Budaya > Sastra Inggris
Creators:	Creators NIM TRUELY PURNAMA SARI, 120310583 UNSPECIFIED
Contributors:	Contribution Name NIDN / NIDK Thesis advisor Diah Ariani Arimbi, S.S.,M.A. UNSPECIFIED
Depositing User:	Tn Septian Eko Budianto
Date Deposited:	30 Nov 2007 12:00
Last Modified:	18 Jun 2017 19:36
URI:	http://repository.unair.ac.id/id/eprint/27560
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