Laili Hibatin Wafiroh, 120310523 (2008) PERSUASIVE DEVICE USED BY TIANSHI'S MARKETER IN OPEN PLAN PRESENTATION (OPP) AT GARDEN PALACE HOTEL, SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

This study focuses on analyzing the use of persuasive rhetoric and figurative language as a means of persuasion in product presentation. Specifically, the writer investigates the persuasion process occurs in Open Plan Presentation (OPP) held by Tianshi Multilevel Marketing. The objective of this study is to explore type of persuasive rhetoric used in that presentation. Moreover, this study also covers figurative language the speaker uses to persuade audience. The writer analyzed the data by applying Rieke and Sillar's theory (1984) that puts figurative language as persuasive device and Malik and Iriantara's theory (1994) that proposes persuasive rhetoric and its technique. In this way, this study uses qualitative approach since it analyzes the meaning and purpose behind the presentation, which is seen from persuasive device. The corpus of this study is recorded data from a two-hour presentation named Open Plan Presentation.

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