YUDIRA PASADA LUBIS, 121211223032 (2016) THE CONSTRUCTION OF PEMUDI’S MOTORCYCLE CLUB IDENTITY THROUGH THE CONSUMPTION OF MONTOR UDHUG BY PEMUDI’S MEMBER IN SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
The usage of Montor Udhug today is not merely as a daily vehicle, but it shift to cultural and historical value of its practice. Due the change of Montor Udhug usage value today, this research wants to discover on how Montor Udhug consumption and contruct the identity of PEMUDI’S members. This research applies Qualitative research by conducting semi structure in-depth interview. For the technique of data collection the writer use in-dept interview with eight respondents of PEMUDI’S members, with Surabaya as a place to take the data within this research. Trosten Veblen by the Conspicuous Consumption theory is choosen to analyze on this phenomenon, the collected data will focus on how consumption and identity are pertinent each other and find out how the consumption of Montor Udhug construct the identity of PEMUDI’S member. Finaly this research discover that PEMUDI’S member represent their identity through a certain scheme of consumption acivity like on how the PEMUDI’S memberare constructed and stand out their choice, practicing and labeling their cultural identity and representing through by Montor Udhug consumption. Therefore, this Montor Udhug plays an important role in the meaning making process and identity formation in a consumption activity from the PEMUDI’S members.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 FS.BE.26/16 Lub c | ||||||
| Uncontrolled Keywords: | Conspicuous Consumption, Identity, PEMUDI’S, Montor Udhug | ||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P40 Sociolinguistics | ||||||
| Divisions: | 12. Fakultas Ilmu Budaya > Sastra Inggris | ||||||
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| Depositing User: | Guruh Haris Raputra, S.Sos., M.M. '- | ||||||
| Date Deposited: | 22 Apr 2016 06:56 | ||||||
| Last Modified: | 22 Apr 2016 06:56 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/29788 | ||||||
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