Firza Aidil Ardiansyah, 120912188 (2016) AUDIENCE RESEARCH OF REALITY TV PROGRAM: ORANG – ORANG PINGGIRAN IN GUBENG, KELURAHAN PUCANG SEWU. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Orang-Orang Pinggiran is a type of Reality TV program that raises poverty as the main issue. Various opinions emerged during the airing of this program since 2012, some people supported this program while others rejected. This program promotes poverty to the public in a similar way to the term of Slum Tourism or Poverty Tourism. The objects of this study were the audiences from Kampung area in kelurahan Pucang sewu in Surabaya. They live nearly in similar state to the protagonist character portrayed on the reality show that have low income salary and difficulty in order to survive each day because all of them are working at low level job.This research has two main focuses; the first is to investigate on how people in sub-district Gubeng, kelurahan Pucang Sewu which is dominated by low income family often called as “Kampung people”, interpreted poor people in this reality show, while the second is to examine how television watching experience affected them to indicate their social class and social position in their cultural setting. This research utilized Stuart Hall’s encoding and decoding as the theory in analyzing the data. The data is categorized into three hypothetical positions; the dominant position, negotiated position, and oppositional position. The qualitative approach was also used in this study as the research methodology. As the technique of data collection, the author used snowball sampling and indepth interview. The finding of the study indicated that most of the respondents are in dominant and negotiated position, and only one respondent was categorized as having oppositional position. Life experience and knowledge of television production are influential factors affecting their responses. The respondents admitted that the representation of poverty in the show happened in society. Nevertheless, some of them were aware that television has some manipulation to make the show becomes more entertaining and profitable. They identified themselves different than people portrayed in Television show in term of social class. All of the respondents attempt to create a gap between themselves and others. In terms of social class; they argued that they have better social position within the society.

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