Eko Priyambodo (2015) Strategi Komunikasi Pemasaran Institut Teknologi Sepuluh Nopember (Its) Dalam Penjaringan Mahasiswa Baru. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Development of education especially higher education is very rapidly. The growth of new colleges were accompanied by increased quality of higher education makes the competition between universities in getting qualified new students are very strict. Institut Teknologi Sepuluh Nopember (ITS) as one of the state universities in Indonesia which organizes academic education and / or vocational in the group discipline of science, technology, and/or art located in Surabaya, East Java, is toward challenges in terms of marketing communications. How the application of marketing communications strategy in an enrollment new students of ITS. The concept of marketing communication strategy used to identify the promotional strategy that has been done by ITS. This study used a qualitative approach with case study method, data collection techniques (in-depth interviews) is expected to identify research that includes the step of situation analysis, planning and programme, action communications, tactics and evaluation. In this study, ITS has done promotion tools of marketing communications strategy to get brand awareness from customer which has supported by existing facilities. Marketing communications activities which emphasis the provision of information, is expected to give a strong impact on the level of consumer awareness, its will increase of students registration.

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