M Zahirul Haq (2015) Strategi Pemasaran Untuk Pertumbuhan Bisnis Berkelanjutan Pada PT Bank BRI syariah: Studi Kasus Pembiayaan Mikro BRI Syariah. Thesis thesis, UNIVERSITAS AIRLANGGA.
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Official URL: http://lib.unair.ac.id
Abstract
Pertumbuhan bisnis pembiayaan BRISyariah (BRIS) dewasa ini mengalami perlambatan jika dibandingkan 3 tahun fase awal sejak keberadaanya tahun 2010. Pada sisi lain industri pembiayaan/ kredit mikro saat ini berada pada situasi persaingan yang sangat ketat dimana dunia perbankan berbondong-bondong meramaikannya.
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK-2 MM. 79/15 Haq s | ||||||
| Uncontrolled Keywords: | Business growth, the industry of micro landing, tight competition, growth sustainability. blue ocean startegy-kanvas strategy, value curve, the new customers, the existing customerss | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking |
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| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Magister Manajemen | ||||||
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| Depositing User: | Nn Deby Felnia | ||||||
| Date Deposited: | 2016 | ||||||
| Last Modified: | 04 Mar 2020 06:00 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/33914 | ||||||
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