YOSHI TRIAS PRATIWI, 090515646 M (2008) DESAIN SISTEM MANAJEMEN BALANCED SCORECARD UNTUK PT PERKEBUNAN NUSANTARA XI (PERSERO-) SURABAYA. Thesis thesis, UNIVERSITAS AIRLANGGA.

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Abstract

In order to sustain and develop aggressively in long term, company needs to translate its vision, mission and strategy into action plans of balanced scorecard strategy map. This research aims to design a strategy map and performance measurement for PT Perkebunan Nusantara XI (Persero) Surabaya or PTPN XI. Designing strategy map of PTPN XI requires understanding of key strategic themes in four general perspectives: financial, customer, internal business process, learning and growth_ This research employs a qualitative method of a single case study with one analyzed unit. Data were collected through observation, interview and documeritation. This research was also conducted some interviews with The head of Finance, The head of Marketing, The head of Processing Management, The head of Human Resource Management, The head of Accounting, Corporate Secretary, and Secretary of Plantation Labor Union. There are several results of this research: (1) Strategic objective of financial perspective, which is the increasing profit, can be reached through the reduction of cost, the increasing of income, and to keep using of indicators of evaluation of healthy level cf BUMN based on the rule of Minister of BUMN, (2) Strategic objective of customer perspective, which is the increasing of customer satisfaction, can be reached through the increasing of product quality, services, and maintaining a good company image, (3) Strategic objectives of internal business process is increasing of raw material quality, increasing of product result, and developing marketing system, (4) Strategic objective of learning and growth perspective, which is a maximum human capital, can be reached through the development of human resource management, to create an ideal human resource management composition, and to develop effective system information to maximize information capital. The determination of performance measurement in PTPN XI is based on strategy map of each perspective. Strategic objectives of four perspectives which are related one to each other will result in performance measurement which are also inter, comprehensive and balance. In fact, the design of balanced scorecard management system helps PTPN XI in implementing corporate strategy effectively to gain a sustainable success in the future.

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