SRI HARTINI (2001) Relationships of CSR Activity, Customer Value and Customer Trust : Altruistic Value as moderator variables. UNIVERSITAS AIRLANGGA, -.

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Abstract

This study aims to explain the research gaps related to CSR activities, customer value, customer trust and customer loyalty. It used altruism values as moderator variable. This research is quantitative hypothetical. Population is a green consumer products who knows CSR activities of the corporate. The sampling method is accidental sampling. The results showed that to increase customer trust and values, social activities directly impacting consumers will be more important than a social activities in the general public. customer individual Altruistic strengthen the relationships CSR activities on customer value and customer trust

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