wiharsa, karina (2004) PENGARUH INFORMATIVENESS, ENTERTAINMENT, DAN CREDIBILlTY TERHADAP SIKAP MAHASISWA ATAS IKLAN TELEPON SELULER MEREK NOKIA DI WEB (Studi pada Mahasiswa Universitas Airlangga Surabaya). Skripsi thesis, Airlangga University.
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Official URL: http://lib.unair.ac.id
Abstract
Penditian ini bertujuan untuk mengertahui pengaruh informativeness entertainment dan credibility sikap mahasiswa Universitas Airlangga atas iklan telepon seluler merk nokia di web
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 80 05 Wah p FILE FULLTEXT TIDAK ADA | ||||||
| Uncontrolled Keywords: | iklan | ||||||
| Subjects: | T Technology > TS Manufactures > TS155-194 Production management. Operations management | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Turwulandari | ||||||
| Date Deposited: | 07 Dec 2016 22:38 | ||||||
| Last Modified: | 12 Jun 2017 17:28 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/48697 | ||||||
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