MELANIA BUDIHARDJO, 3832/FE (2013) PERANAN ADVERTISING DAN SALES PROMOTION DALAM USAHA UNTUK MENINGKATKAN PENJUALAN PADA PT. FIRST NIRWANA PHOTO CO. CABANG SURABAYA. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Advertising dan sales promotion merupakan suatu alat komunikasi antara produsen dan konsumen baik secara langsung maupun tidak langsung. Advertising dalam usahanya mempengaruhi konsumen bersifat tidak langsung yaitu melalui media-media.
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK-2 B.145/78 Mel p | ||||||
| Uncontrolled Keywords: | ADVERTISING; SALES PROMOTION | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5549-5549.5 Personnel management. Employment | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Mr Bambang Husodo | ||||||
| Date Deposited: | 24 Apr 2013 12:00 | ||||||
| Last Modified: | 15 Jun 2017 21:16 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/5198 | ||||||
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