HUDLROTUR RIZQIYYATUS S., 121211233048
(2016)
AN AUDIENCE STUDY ON THE PORTRAYAL OF A TURKISH QUEEN
(HURREM SULTAN) IN ABAD KEJAYAAN TV SERIES (2015):
CASE STUDY IN DUSUN TAMBAKSARI.
Skripsi thesis, Universitas Airlangga.
Abstract
It’s been a long time that TV stations in Indonesia air the foreign TV series. The
rise of foreign TV series that aired in Indonesia is due to the high demand from
the audiences to airing foreign TV series. One of the most viewed foreign TV
drama series is Abad Kejayaan (The Magnificent Century). It is the first TV series
originating from Turkey, which aired in one of Indonesian TV stations, ANTV.
Media such as TV series may become one of the most effective instruments in
constructing gender in society. This study wants to examine how the audiences
give meaning that represent their attitude toward this foreign TV series and the
way of the audiences respond to how is women portrayed in TV series through the
main female character in Abad Kejayaan, Hurrem. The results of the interview
with the female audiences in Tambaksari sub-district, East Surabaya are used as
the data. By dividing the category of the audiences’ response, based on Ien Ang in
her work Watching Dallas, it was found that most of the audiences are the fans of
the Abad Kejayaan. They prefer to watch Turkish production rather than local
soap operas by some consideration such as the theme of Abad Kejayaan which
contains historical background and the main female character interestingly
depicted in the program that rarely depicted in Indonesian soap operas. These
reasons given by the audiences draw the new pattern of soap operas that should be
appears in Indonesian soap operas. In addition, the audiences are negotiating in
commenting Hurrem figure in term of femininity. Through their opinions, the
writer concluded that they are negotiating their role and position as a woman in
society. The audiences divided their role and position into liberal women who
may have good career outside the house but they applied peran ganda wanita that
prevailed in New Orde era and they still believe in kodrat wanita – the belief that
define a woman by their domesticity and reproductivity. Thus, the television was
instrumental in shaping the construction of gender toward femininity in the
audience point of view especially the female audience in Indonesia.
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