VIDYA WAHYU PRISTIAN, 121324253007
(2016)
THE PORTRAYAL OF ONLINE MUSLIM FASHION SHOPS IN INDONESIA, MALAYSIA, UK AND USA: CORPUS LINGUISTICS AND MULTIMODALITY APPROACHES.
Skripsi thesis, Universitas Airlangga.
Abstract
The number of Muslims in the world has increased sharply both in Muslimmajority
countries, Indonesia and Malaysia, and Muslim-minority countries, U.K.
and U.S. Each country has special and different fashion styles that can be seen
from the high frequency words and fashion images displayed on the main pages of
promotion websites. This study aims at determining the relation between high
frequency words (including Nouns, Verbs and Adjectives) and images displayed
on the websites that influence Muslim representation in those four countries. This
study uses the mixed methods design. This means that the Quantitative method is
used to find the top ten most frequent Nouns, Verbs and Adjectives in each
country using Corpus Linguistics approach. The corpus is built from eight
Muslim fashion shops from Indonesia, Malaysia, U.K., and U.S.A. websites with
a total number of 2,991 word types and 7,826 word tokens. Based on the
Indonesia and Malaysia corpus, the most frequent word type is Noun with the
word “fashion” as the most frequent Noun. Meanwhile, the mostly-used word
type in the U.K. and U.S. Muslim Fashion shops’ websites is Adjective with the
word “Islamic” as the most frequently-used word. The Qualitative method is used
to interpret the data obtained from corpus analyses, and describes the
Multimodality analyses as well. The discussion of Multimodality points out that
Indonesia and Malaysia have unique and traditional styles representing respective
countries. On the other hand, the U.K. and U.S. are seen as more diverse countries
as they are places of many emigrants from different parts of the world. Some
similarities among the data from the four countries are available, e.g. the use of
Arabic words as the brands of some products and the Western Princess style as
their main products. In Indonesia and Malaysia, the Western style might be
influenced by the colonialism, while in the UK and USA, it is considered to be
their original and universal style
| Item Type: |
Thesis
(Skripsi)
|
| Additional Information: |
KKB KK-2 FS BE 98-16 Pri p |
| Uncontrolled Keywords: |
Corpus Linguistics, Multimodality, Muslim Fashion, Indonesia,
Malaysia, UK, USA. |
| Subjects: |
P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General) |
| Divisions: |
12. Fakultas Ilmu Budaya > Sastra Inggris |
| Creators: |
| Creators | NIM |
|---|
| VIDYA WAHYU PRISTIAN, 121324253007 | UNSPECIFIED |
|
| Contributors: |
| Contribution | Name | NIDN / NIDK |
|---|
| Thesis advisor | Deny Arnos Kwary, S.S., M.Hum., Ph.D. | UNSPECIFIED |
|
| Depositing User: |
sukartini sukartini
|
| Date Deposited: |
26 Apr 2017 22:32 |
| Last Modified: |
29 Jan 2018 22:27 |
| URI: |
http://repository.unair.ac.id/id/eprint/56921 |
| Sosial Share: |
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