Ririn Tri Ratnasari, Dr., SE., M.Si and Nabiya Charissa Dartistiana (2014) FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI S1 EKONOMI ISLAM FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AIRLANGGA. ARISE Jurnal of Airlangga Islamics Economics, 5 (2). pp. 103-120. ISSN 2087-9563

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Abstract

The purpose of this study is to find out factors that influence students on choosing study S11slamic Economic, Faculty of Economic and Bussiness, Airlangga University. (51 Islamic Economy FEB Airlangga University) amongst the total growth of, not only state but also private, universities which offer Islamic Economic field with their own specialty. Thisstudy is using quantitative method with exploratory factor analysis. Population characteristic in this study are S1 students of Islamic Economic FEB Airlangga University who still active attending lecture. Sample amount on pre eliminary test by doing written interview are 9 respondents and for the main test are 92 respondents. Sampling Technique that used is probability sampling by simple random sampling and proporsionate stratified random sampling. Based on the result, shows that there are four factors that influence on students' decision on choosing study 51 Islamic Economy FEB Airlangga University. Those four factors are the reduction result from factor analytic process. They are akhirat motivation factor, university image, carrier, and scientific motivation. Suggestion for Syariah Economic Department FEB Airlangga University are the lecturers be more communicative and give lessons based on their specialty. Factors that formed by this study can also be used for next study to influence another variable, such as Willingness to continue their study to S2 Magister Sains Islamic Economic program Airlangga University.

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