Ririn Tri Ratnasari, Dr., SE., M.Si and Muhamad Nafik Hadi Ryandono, SE., M.Si., Ph.D (2012) Tabligh in Promotional Mix of Islamic Bank "X" Surabaya. The Journal of Islamic Knowledge, 1 (2). pp. 44-52. ISSN 2089-0052
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Ririn Tri Ratnasari_Karya Ilmiah01_Journal of Islamic Knoledge, Vol. 1, No. 2, Maret 2012;.pdf Restricted to Registered users only Download (1MB) |
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Official URL: http://www.knowledgewisdom.org
Abstract
This research is aimed to understand value of tabligh in promotional program of syariah bank "X" in surabaya. Tabligh implementation in promotional may include advertisement, word of mouth, personal selling, event and experience, sales promotion, public relation, and direct marketing. The implemantation of that can be
| Item Type: | Article | ||||||
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| Uncontrolled Keywords: | Tabligh, Promotional program, Key performance indicator | ||||||
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1-253 Islam H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking > HG1811-2351 Special classes of banks and financial institutions |
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| Depositing User: | Ny Etika Feri W. | ||||||
| Date Deposited: | 20 Jun 2017 20:14 | ||||||
| Last Modified: | 21 Jun 2017 19:08 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/58294 | ||||||
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