Anteseden Komitmen Relasional Anggota Pada Komunitas Virtual Remaja

Tanti Handriana, Dr., S.E., M.Si. and Dimas Junuar Perdana (2015) Anteseden Komitmen Relasional Anggota Pada Komunitas Virtual Remaja. Seminar Nasional & Call For Paper Forum Manajemen Indonesia (FMI) ke-7. p. 40. ISSN 978-602-73177-0-3

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The purpose of this study is 10 investigate the antecedent of relationship commitment in virtual communities in Indonesia. The technology has been grown rapidly over the past years, one of which is internet access. Internet makes people tend to search for information and do their activity using internet, such as garhering and communicating in a virtual media or virtual communities. Virtual communities become a platform for internet users who have the same interest, exchanging ideas, and informarion about a particular object. It can be informal topic (e.g hobby, food) or the formal topic (e.g political, social, religion). Kaskus JKT48 is one of JKT48 virtual community fan based that are popular among young people in Indonesia. Kaskus JKT48 facilitates its members to interact and exchange information about JKT48. This rerearch uses a online survey method and the research samples are Kaskus JKT48 community members. the number of respondents are 203. Multiple linear regression is selected as the technique of analysis. This research examines/our hypotheses where all of hypotheses are supported They are (1) the impact of issue involvement on relationship commitment (2) the impact of perceived social interaction on relationship commitmem; (3) the impacr perceived system interactivity on relationship commitment; and (4) the impact of perceived community value on relarionship commitment. The contribution of this study is development of relationship marketing concept in virtual communities area, and the administrators of virtual communities can be used as a reference in maintaining good relations with members ofthe community.

Item Type: Article
Uncontrolled Keywords: relationship marketing, relationship commitment. virtual community, issue involvement, social interaction, system interactivity, community value.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN41-46 Community centers. Social centers
J Political Science > JZ International relations > JZ5-6530 International relations > JZ24-38 Societies, associations, academies, institutes, etc., for the study of international relations
Divisions: 04. Fakultas Ekonomi dan Bisnis > Manajemen
Tanti Handriana, Dr., S.E., M.Si.UNSPECIFIED
Dimas Junuar PerdanaUNSPECIFIED
Depositing User: Tn Sugeng Riyanto
Date Deposited: 11 Jul 2017 15:37
Last Modified: 11 Jul 2017 15:37
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