MIRNA AYU PUTRI, 121112110 (2017) The Stereotyping of Indonesian in Sacha Stevenson's Videos Entitled How to Act Indonesian in YouTube. Skripsi thesis, Universitas Airlangga.

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Abstract

Sacha Stevenson is a Canadian Caucasian who is living in Indonesia. She became famous in Indonesia since she has uploaded the video of herself to YouTube “How to Act Indonesian”. Sacha’s videos reflect the stereotype of Indonesian people. Based on the reality, the phenomena that occurred in the Indonesian’s daily life usually, she attempted to capture and represent these phenomena into her videos. This study’s aim is to identify and examine the representation of Indonesian society through Sacha’s video in order to find how the stereotype of Indonesian society which is delivered from Sacha’s point of view by using theory analyzing video that was proposed by John Fiske in his book entitled Television Culture and in order to analyze the issue, the researcher used the theory of stereotyping by Richard Dyer. The type of this study was qualitative approach by taking the videos that shows stereotype issues. The method of the data collection used video entitled “how to act Indonesian” as the data source and another supported data from online and books. The result obtained in this research is stereotype works through the ideology, iconography and individual types which is depicted in the video. Based on the results of the study concluded that the representation of Indonesian society in Sacha’s video that Indonesian society is stereotyped as Immorality, inhumanity, irrational, also Indonesian is stereotyped as nation that the environment is still not organized well.

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