RIZKI MUAMILA ARIFIANI, 040811253 (2013) PENGARUH LOKASI (LOKAL/NON-LOKAL) DAN THIRD-PARTY ORGANIZATIONAL ENDORSEMENT PADA PROGRAM CAUSE RELATED MARKETING TERHADAP SIKAP KONSUMEN. Skripsi thesis, UNIVERSITAS AIRLANGGA.
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Abstract
Dalam persaingan bisnis yang semakin ketat, banyak upaya yang dilakukan untuk terus bertahan dalam pasar, termasuk melakukan CRM (Cause Related Marketing), CRM memberikan banyak keuntungan, yaitu volume penjualan, citra positif perusahaan di mata publik d
| Item Type: | Thesis (Skripsi) | ||||||
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| Additional Information: | KKB KK - 2 B. 31 - 13 Ari p | ||||||
| Uncontrolled Keywords: | BRAND NAME PRODUCTS | ||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Manajemen | ||||||
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| Depositing User: | Unnamed user with email indah.fatma@staf.unair.ac.id | ||||||
| Date Deposited: | 24 May 2013 12:00 | ||||||
| Last Modified: | 13 Sep 2016 09:36 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/6647 | ||||||
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