Muhammad Helmi, 091070335 (2017) PENGARUH ENTREPRENEURIAL MARKETING ORIENTATION (EMO) TERHADAP COMPETITIVE ADVANTAGE (CA) DAN FIRM PERFORMANCE (FP) DENGAN PERCEIVED MARKET TURBULENCE (PMT) SEBAGAI MODERASI PADA INDUSTRI HASIL HUTAN BERORIENTASI EKSPOR DI KALIMANTAN SELATAN. Disertasi thesis, Universitas Airlangga.

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Abstract

Bundling resources of Market Orientation (MO), Entrepreneurial Orientation (EO) and Innovation Orientation (IO), which are the dimensions of Entrepreneurial Marketing Orientation (EMO) can be the source of competitive advantage for improving firm performance in the environmental turbulence condition. Based on Resource Based View (RBV), Dynamic Capability View (DCV) and Contingency Theory, this study aims to test empirically the conceptual model of EMO from Jones and Rowley (2011) and continue empirical research Reijonen et al. (2012), that is to understand and discover the influence of EMO on Competitive Advantage (CA), the influence of EMO on FP, the influence of CA on FP as well as the role of market turbulence moderation influence from the influence of EMO on CA and FP on Forest Product Industry in South Kalimantan. Data collection was conducted by census on 31 companies which export-oriented forestry Products in South Kalimantan. Furthermore, this study analyzed by a quantitative method and tested statistically using PLS (Partial Least Squares). The result concluded are: EMO has significant effect on CA, CA has no significant effect on FP, EMO has significant effect on FP, The influence of EMO on CA is not moderated by Perceived Market Turbulence (PMT), EMO Effect on FP is not moderated by Perceived Market Turbulence (PMT)

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