DIDIK MADANI, 090710313M (2010) EVALUASI MARKETING KOMUNIKASI CALEG DPRD RI DALAM PEMILU LEGISLATIF 2009 Studi Kasus: Hj. PUNGKY SUKMAWATI,SS, SE Caleg DPR RI-PBR Dapil I (Surabay-Sidoarjo). Thesis thesis, Universitas Airlangga.
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Abstract
Pertarungan politik membutuhkan Jurus-Jurus pemasaran seperti pemetaan segmen pemilih, demografi pemilih, psikografi pemilih, brand positioning kandidat. brand personality kandidat, tawar-menawat, transaksi, public relations, media planning, media buying, media placement, pengelolaan isu dan even-even penting, riset dan seterusnya.
| Item Type: | Thesis (Thesis) | ||||||
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| Uncontrolled Keywords: | Marketing Komunikasi, brand positioning kandidat. brand personality kandidat, tawar-menawat, transaksi, public relations, media planning | ||||||
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products |
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| Divisions: | 09. Sekolah Pasca Sarjana > Media dan Komunikasi | ||||||
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| Depositing User: | Fahimatun Nafisa Nafisa | ||||||
| Date Deposited: | 21 May 2019 05:07 | ||||||
| Last Modified: | 21 May 2019 05:07 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/82530 | ||||||
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