SITIARA AM ABI, 099612195/M (1999) ANALISIS KEPUTUSAN KONSUMEN SUPERMARKET DI KOTAMADYA KUPANG. Thesis thesis, Universitas Airlangga.
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Official URL: http://lib.unair.ac.id
Abstract
The objective of this research is to analyze the factors which influence consist of education, income, product, price, promotion, service and location on the supermarkets consumers decision in the municipal of Kupang; and to know the difference consumers decision on supermarkets attribute based on the income and the consumers status,
Item Type: | Thesis (Thesis) | ||||||
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Uncontrolled Keywords: | keputusan konsumen, supermarket, kotamadya kupang | ||||||
Subjects: | H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products | ||||||
Divisions: | 09. Sekolah Pasca Sarjana > Ilmu Manajemen | ||||||
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Depositing User: | Fahimatun Nafisa Nafisa | ||||||
Date Deposited: | 31 May 2019 03:43 | ||||||
Last Modified: | 31 May 2019 03:43 | ||||||
URI: | http://repository.unair.ac.id/id/eprint/83072 | ||||||
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