ENDANG SULISTYA RINI, 099511845 M (1998) ANALISIS TIPE PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI KOMPLEKS PERUMAHAN REALESTAT DI KOTAMADYA DATI II MEDAN. Thesis thesis, Universitas Airlangga.
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Abstract
The objective of this research was to identify the types of influence groups have on consumers in their purchasing of a house at real estate in Kotamadya Medan. In the term of the types of influence exerted by reference groups, there are utilitarian influence, value expressive influence and iformational influence.
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK2 TE 146 98 RIN A | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management T Technology > TX Home economics |
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| Divisions: | 09. Sekolah Pasca Sarjana > Ilmu Manajemen | ||||||
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| Depositing User: | mat sjafi'i | ||||||
| Date Deposited: | 12 Jul 2019 07:54 | ||||||
| Last Modified: | 17 Jul 2019 08:30 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/84960 | ||||||
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