DIAN A. S. PARAWANSA, 099110974M (1993) ANAlISIS BEBERAPA FAKTOR YANG BERPENGARUI TERHADAP PEMBElIAN MOBL NIAGA KATEGORI I DI KOTAMADYA UJUNG PANDANG. Thesis thesis, UNIVERSITAS AIRLANGGA.
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Abstract
This study is designed for learning factors influence consumers' behavior in buying commercial that cars of category I in the region of Ujung Pandang Municipality. In this study we used four (4) variables as independent ones, those were: 1) social class: 2) family; 3) reference group; and 4) advertisment. And the social class indicators are education, income, and type of occupation.
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK-2 TE 73/94 Par a | ||||||
| Uncontrolled Keywords: | UJUNG PANDANG, PEMBELIAN MOBIL, KATEGORI I | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD62.2-62.8 Management of special enterprises H Social Sciences > HF Commerce > HF5546-5548.6 Office management |
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| Divisions: | 09. Sekolah Pasca Sarjana > Ilmu Manajemen | ||||||
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| Depositing User: | Dwi Prihastuti | ||||||
| Date Deposited: | 13 Jul 2019 08:28 | ||||||
| Last Modified: | 13 Jul 2019 08:28 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/84994 | ||||||
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