Trust and Purchasing Intention in E-Commerce: Lazada Indonesia

Irda Agustin Kustiwi, 040710324 and Isnalita, NIDN. 0022086605 (2018) Trust and Purchasing Intention in E-Commerce: Lazada Indonesia. In: International Conference of Communication Science Research (ICCSR 2018), 24-25 July 2018, Surabaya, Indonesia.

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The development of e-commerce has increased quite sharply. Evidenced from customer who likes online transaction than offline payments. Lazada Indonesia as a potential e-commerce company with 21.2 million visitors a month lead, has its own phenomenon to be investigated more deeply. This is related to what variables affect consumers and e-commerce. This study aims to identify the belief in purchasing intention on e-commerce as well as to analyze the relationship between other variables likes perceived risk (PR), perceived ease of use (PEOU), and perceived trusthiworthiness (ability, benevolence, and integrity) to purchasing intention with trust as intermediaries variable in Lazada Indonesia by using Technology Acceptance Model (TAM) as the theoretical basis. Quantitative methods are used in this paper. The total sample is 120 respondents with the purposive sampling method is used and conducted by spreading questionnaires through online information media by Google. Data collectin is measured on five point likert type scale and used WrapPLS version 6.0 software to analyze structural equations model-partial least squares (SEM-PLS). The finding of this research indicates that perceived ease of use (PEOU), Ability, Benevolence, and Integrity have significant positively influence relationship to trust. It is different with perceived risk (PR) is rejected because there are policies to protect consumers. Overall trust also has a significant positively influence relationship to purchasing intentions. This study suggests that can add more variants of variables related to consumer behavior, especially on purchasing intention in e-commerce. Then, the retailers can develop consumer positively with customer satisfaction through increasing trust that directly affect to purchasing intention in e-commerce as one of the media business transactions in the future.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: e-commerce; purchasing intention; Lazada; technology acceptance model; trust
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
T Technology > T Technology (General) > T58.5-58.64 Information technology
Divisions: 04. Fakultas Ekonomi dan Bisnis > Akuntansi
Irda Agustin Kustiwi, 040710324UNSPECIFIED
Isnalita, NIDN. 0022086605UNSPECIFIED
Depositing User: Tn Sugeng Riyanto
Date Deposited: 19 Jul 2019 08:28
Last Modified: 22 Jul 2019 01:32
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