BERNIKE GABRIELLA SIAHAAN, 041311233115 (2019) PENGARUH SELF CONGRUITY, PERCEIVED AVAILABLE INFORMATION, TERHADAP EMPLOYER ATTRACTIVENESS DAN APPLICATION INTENTION PADA BIG 4 ACCOUNTING FIRMS. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

Human resources are among the most valuable intangible assets for the company. To get competent human resources, mature recruitment design is needed. Recruitment is a sequential and multi-stage process that permits an organization to target prospective employees with specific skills. Many factors influence employees to be interested in applying to companies, including, Self Congruity, Perceived Available Information, Employer Attractiveness. This study aims to determine the effect of Self-Congruity, Perceived Available Information, on Employer Attractiveness, and the influence of Employer Attractiveness on Application Intention. This study uses primary data by distributing questionnaires to accounting students at Airlangga University who have the intention of working for one of the 4 major public accounting offices (KPMG, Ernst & Young (EY), Deloitte and PricewaterhouseCoopers (PwC)). Respondents in this study amounted to 80 people. This study uses a quantitative approach that tests hypotheses using Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of this study indicate that self congruity has a significant positive effect on employer attractiveness, perceived available information has a significant positive effect on employer attractiveness. Employer attractiveness has a significant positive effect on the application intention.

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