MAIYORTA MEGA PUTRI, 041411223033 (2019) INFORMATION SEARCHING COST, PERCEIVED VALUE, MORAL HAZARD COST, DAN REPURCHASE INTENTION DENGAN ERSPEKTIF PERTUKARAN RELASIONAL PADA TOKO ONLINE JD.ID. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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Abstract

The development of the world of information and technology for society is very rapid. This can be seen in the use of online as a medium to meet people's needs, including the emergence of e-market place, online shop or e-commerce. Thus the community must pay attention to matters related to it with their comprehensive experience and knowledge of e-commerce. This study focused on JD.Id e-market place by paying attention to the influence between variables, namely information searching costs, perceived value, repurchase intention and moral hazard costs. This study used a type of quantitative research using Amos for 200 samples. The results of the study showed that information searching cost affected on perceived value with a P value of less than 0.05, which was 0.000 and the moral hazard cost also affected the perceived value in accordance with the result of P value of 0.000. perceived value effected on repurchase intention because the P value was lower than 0.05, which was equal to 0.049. While information searching cost affected on repurchase intention with a P value of 0.000 because it was less than 0.05. based on the results of this study, showed the need for other studies other than these variables and other objects, or in-depth search of the variables that had been carried out by the researcher.

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