Pratama Tanadi (2019) Pengaruh Perceived Price Fairness, Product Quality, Dan Service Quality Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Mediasi Di Pt Xyz (Distributor Besi Dan Baja). Thesis thesis, Universitas Airlangga.
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2. ABSTRAK.pdf Download (108kB) |
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3. DAFTAR ISI.pdf Download (149kB) |
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4. BAB 1 PENDAHULUAN.pdf Download (272kB) |
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Abstract
Tujuan dalam penelitian ini adalah menguji pengaruh perceived price fairness, product quality dan service quality terhadap loyalitas pelanggan dengan mediasi kepuasan pelanggan di PT. XYZ dimana PT. XYZ bergerak sebagai distributor besi dan baja. Analisa hasil penelitian ini dilakukan dengan pendekatan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kewajaran harga yang dipersepsikan memiliki pengaruh yang signifikan terhadap kepuasan dan loyalitas pelanggan. Sedangkan variabel kualitas produk dan kualitas layanan tidak memiliki dampak yang signifikan terhadap loyalitas pelanggan. Keterbatasan dalam penelitian ini adalah jumlah sampel yang terbatas.
| Item Type: | Thesis (Thesis) | ||||||
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| Additional Information: | KKB KK MM 05/20 Tan p | ||||||
| Uncontrolled Keywords: | Reasonable Perceived Price Fairness, Products Quality, Service Quality, Customer Satisfaction, Customer Loyalty | ||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products | ||||||
| Divisions: | 04. Fakultas Ekonomi dan Bisnis > Magister Manajemen | ||||||
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| Depositing User: | Unnamed user with email indah.fatma@staf.unair.ac.id | ||||||
| Date Deposited: | 27 Feb 2020 02:20 | ||||||
| Last Modified: | 27 Feb 2020 02:20 | ||||||
| URI: | http://repository.unair.ac.id/id/eprint/94630 | ||||||
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