Muryani (2018) Determinant Of Community Preference On The Development Of Surabaya (East Java Province) Tourism. IOSR Journal of Humanities and Social Science, 8 (1). pp. 35-40. ISSN 2279-0837

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Abstract

Regression multinomial logit was used in this study to identify factors that influence willingness to pay and interest of respondents in the development of heritage tourism in Kota Lama Surabaya. The results show that purpose of being in Surabaya, type of work, preferred type of tourism, gender, age, and income simultaneously affect the respondents’ answers towards interest and willingness to pay. In the first scenario, variables that have been shown to partially affect a visitor's preferences are the purpose of being in Surabaya, preferred tours, age, occupation, and income. Meanwhile, in the second scenario, variables that have been shown to significantly affect the visitor's preference are type of job, gender, age, purpose of being in Surabaya and income.

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