Dian Yulie Reindrawati, S.Sos., MM. and Nur Emma Suriani, S.Sos and S asmorowati, asmorowati (2019) The Internet Use in Promoting Tourist Destination (Case of Sharia Beach, Santen, Banyuwangi). In: 2nd International Conference on Vocational Innovation and Applied Sciences (ICVIAS). Faculty of Vocational Studies Universitas Airlangga. (Unpublished)

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Abstract

This paper aims to analyze the use of internet in promoting tourist destination, namely Sharia Beach, Santen, Banyuwangi. The branding as sharia beach in santen beach makes the beach becomes more interesting to discuss, especially in looking at how the management of the beach utilezes internet in order to support the beacch's branding. the use of internet and websites becomes the essential part of a tourist destination's marketing as the internet has become the main tool for customers to get information (Morissan, 2015). However, in fact, not all tourist destinations management utilizes internet as their marketing tool. one of them is santen beach. the management of santen beach has been working partially, traditional, and does not coordinate with each other. these have become some of the reasons why the internet utilization in santen sharia beach has not been optimal.

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