Economic Analysis of Heritage Tourism at Old Town Area Surabaya

Muryani (2019) Economic Analysis of Heritage Tourism at Old Town Area Surabaya. Journal of Developing Economies, 4 (1). pp. 26-37. ISSN 541-1012; e-ISSN: 2528-2018

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Official URL: https://e-journal.unair.ac.id/JDE/article/view/114...

Abstract

This study is an application of cultural heritage valuation using non-market methods. Contingent Valuation Method used to measure the amount of economic value by estimating willingness to pay from Surabaya residents. The economic value of the Old Town Area of Surabaya if there were improvement and development of heritage tourism is Rp. 1.471.764 billion. This value is greater than before improvement and development that is only Rp. 3.914.892.240. Multinomial logit regression was used to identify factors that affect the interest to visit and willingness to pay for the respondent. Results indicates that age, education, income, and knowledge significantly influence the interest to visit and willingness to pay. Therefore, it is necessary to encourage the development of heritage tourism, having regard to the determination of stakeholder and policy priorities. The method used in the determination of stakeholder and policy priorities is the Analytic Hierarchy Process. Overall, the use of three methods provide complete results so it can be a reference in the field of cultural heritage research and advice in the development of heritage tourism, especially in the old city area of Surabaya.

Item Type: Article
Uncontrolled Keywords: economic valuation, multinomial logistic regression, contingent valuation method, analythical hierarchy process.
Subjects: H Social Sciences
H Social Sciences > HB Economic Theory
H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races > HT101-395 Urban groups. The city. Urban sociology > HT388 Regional economics. Space in economics
Divisions: 04. Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Creators:
CreatorsNIM
MuryaniNIDN0005086703
Depositing User: Tn Sugeng Riyanto
Date Deposited: 11 Jan 2021 04:51
Last Modified: 20 Oct 2022 16:21
URI: http://repository.unair.ac.id/id/eprint/95637
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