MOCHAMMAD ZULFIKAR AGUSTIANSYAH, 041311233103 (2018) PENGARUH ENDORSER CREDIBILITY, BRAND CREDIBILITY, BRAND EQUITY TERHADAP PURCHASE INTENTION PRODUK PAKAIAN RA JEANS. Skripsi thesis, UNIVERSITAS AIRLANGGA.

PUTRI PERMATASARI, 041311233252 (2018) PENGARUH STORE IMAGE, PRIVATE LABEL BRAND IMAGE, PERCEIVED RISK, CONSUMER INNOVATIVENESS, PRIVATE LABEL BRAND ATTITUDE, PRICE CONSCIOUSNESS, TERHADAP PURCHASE INTENTION ROTI SAY BREAD INDOMARET. Skripsi thesis, Universitas Airlangga.