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TAMARA WIBI PERDANA PUTRA, 040912292 (2014) PENGARUH MESSAGE EXPOSURE DAN VALENCE IKLAN TERHADAP NIAT MEMILIH (VOTING INTENTION) DAN CYNICISM PADA IKLAN KAMPANYE POP-UP DI MEDIA SURAT KABAR ONLINE YANG DICETAK. Skripsi thesis, UNIVERSITAS AIRLANGGA.

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